Digital Goods for Artists

The traditional fan goods were limited to offline merchandise, making it difficult for global fans to purchase these items. For example, there are high demand for artists goods among global fans that there are secondary market for international fans who want to purchase. Therefore, by creating and selling digital goods within the HIPPOP app, it will be possible for global fans to purchase fandom goods.

This also provides artists with an additional source of income, supporting the diversity and sustainability of their artistic activities. By selling both offline merchandise and digital goods based on artist IP in HIPPOP, this will also facilitate HIPPOP's global presence over time.